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Getting your web strategy right is the key to success. We can help you define what that strategy should be and can help drive your business to fulfil that strategy.  

Think of the following:-

• Does your site serve the purpose it was designed for?
• Do you attract the right sort of customers?
• Are you getting enough contact through the site?
• If your selling products, is your shopping cart procedure efficient?
• Are you using technology for technolgy’s sake?
• Is you site easy to use for all potential customers of all abilities?
• Can your site be seen by everyone?
  

And most importantly...

• Are you getting a decent return on your investment through the site?  (Be that direct sales or indirect sales via customer registrations)

We will sit down with you and work to understand your product or service and the type of company you are.  Once we have that understanding, we can produce ideas and recommendations that you are happy with and that will work with your organisation’s culture.

Do your customers receive a great experience when viewing you site. We don't mean are they wowed by using as much technology as possible. We mean, are they able to complete the tasks they came to do easily, efficiently and quickly?

We use the following services to help you make this happen:-

Accessibility

Can everyone see your website? We work with you to ensure that all your customers can, enabling you to capture as much of the market as possible.

Design

We can work with your current brand guidelines, or create them from scratch, whichever the route, we create eye catching, easy to use websites that you can be proud of.

Information architecture

Can your customers find the information they are looking for on your website? We can help organise your pages and information into a logical, easy to understand structure. If its easy to find, your customers are more likely to come back for more.

Web 2.0, .NET, Web Services, XML, User Generated Content, Communities...With so many different technologies and buzz words out there, web development can be a confusing place. We can help you de-mystify the haze and recommend the best solution for your problem.

Content Management Systems

Can you easily update your own website? If you have the time and want the power to be able to update your own content we can advise and recommend a suitable system for you. We are not tied to any particular system so we have a view of the whole market, whether it is an open source application or an enterprise level system, we can help.

We have experience with a number of systems including Immediacy, Microsoft CMS, Sharepoint, and our very own CogCMS.

Managed Content

If you don't have the time or the resources, we can help keep your website up-to-date, nudging you periodically to get updates, news articles, press releases or any other information and adding it for you on a regular basis. This also works to improve your Search Engine Optimisation.

E-commerce

We can help you implement a new shopping cart or streamline your current process using industry best practice and our own experience. We have used applications such as Actinic and .NET Cart.

Managed Services

We provide technical support after launch to ensure your site is up and running and any problems are rectified as soon as possible, generally by someone who was involved in the original project.

Hosting

From shared hosting on one of our own servers, to dedicated servers, we will recommend and provide advice for the best hosting solution for the size of your site and the expected web traffic. We can also advise on the level of security required.

Integration

We make sure your website talks to your internal systems where necessary and recommend and advise where productivity can be improved and work duplication can be reduced, providing a seamless connection between your internal business applications and the website.

An excellent website and getting noticed go hand in hand. There is no point having a well designed, easy to use, accessible website if no one can find you.

Campaign Microsites

We can create microsites that integrate with any campaign you have created to provide a seamless experience for the customer.

Viral marketing

There are a number of ways to get your brand or product noticed, and viral marketing allows you to plant a seed and watch it grow. Get the correct conditions and you may get a very successful outcome.

Pay-Per-Click/Google Adwords (PPC)

We can handle and manage intelligent pay per click campaigns providing you with the best return on investment possible.

Search Engine Optimisation (SEO)

From initial designs, to pre-launch our search engine specialists are involved to ensure your website is built with search engines in mind. Because we build our sites to be accessible half the work is already done, we then work on the keywords, page titles, content and link building to ensure you gain maximum exposure.

Display advertising

We work to include all forms of marketing as part of the overall project and ensure that they integrate in a smooth manner across all media. We build landing pages that carry the message across the campaign to provide a seamless journey for the customer whilst always driving them to the ultimate goal of the campaign.

Media planning

We have relationships with media planning agencies so we can ensure that once the collateral is produced and ready to go, the message can be delivered cost effectively across affiliate networks and other media channels.